| ON: Content is age-appropriate for kids this age. | |
| PAUSE: Know your child; some content may not be right for some kids. | |
| OFF: Not age-appropriate for kids this age. | |
| NOT FOR KIDS: Not appropriate for kids any age. |
Parents need to know that this colorful, interactive site for girls features a new (but maybe not improved) version of Rainbow Brite. The site's content is safe and age-appropriate, but parents may not love Rainbow's transformation from a kid into a tween with a svelte physique and made-up face. She hangs with a less diverse crowd, too -- her new friends Moonglow and Tickled Pink share her very pale complexion.
In the tradition of Strawberry Shortcake and Dora the Explorer, ‘80s cartoon icon Rainbow Brite has transformed from a kid into a fashionable tween. (Technically, she’s supposed to be 10 years old, but she looks mature for her age.) Rainbow Brite’s new website is super colorful (of course) and has about a dozen animations and activities. They’re well done, but kids will probably go through them pretty quickly. More content and added voice-overs -- it’s a bit text-heavy in spots for young readers -- would give the site some extra sparkle.
Families can talk about Rainbow Brite's makeover and the recent trend of animated girls growing up. Do you like the new version of Rainbow Brite better than the old version? What are the differences between the two? Why do you think they changed her?
Kids may want to buy the Rainbow Brite dolls that are advertised on the site. Read our tips on helping your children deal with advertising aimed at kids.
| Genre: | Brand Sites |
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